Marketing

Content about HUMAN's expertise in marketing fraud protection and prevention.

  • HUMAN & AEG | BotGuard for Growth Marketing Case Study

    HUMAN & AEG | BotGuard for Growth Marketing Case Study

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  • Now Is The Time For Security And Marketing To Team Up To Fight Marketing Fraud

    Forrester Report
  • Fighting Fakes

    Fighting Fakes

    One of the most enduring and frustrating struggles we all have with our internet-facing lives is the idea of fake accounts. These fakes—which are often built to behave as human-like as...

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  • The Fraud/Friction Tightrope: CAPTCHA

    The Fraud/Friction Tightrope: CAPTCHA

    The balancing act between preventing fraud and reducing friction comes to its climax in the tools we use to try and manage and mitigate fraud. These are the very elements that run the risk...

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  • The Fraud/Friction Tightrope

    The Fraud/Friction Tightrope

    One massive side effect of the pandemic has been the rapid acceleration of the shift to digital. Many organizations had robust digital presences in advance of March 2020, but the...

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  • Protecting Data & Driving Growth

    Protecting Data & Driving Growth

    Organizations today are tasked with providing exceptional customer experiences and driving growth, all while preserving consumer trust and loyalty. This is no easy feat considering the...

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  • The HUMAN Strategic Advantage: Why We Earned Highest Scores Possible in Eight Criteria in Top Analyst Report for Bot Management

    The HUMAN Strategic Advantage: Why We Earned Highest Scores Possible in Eight Criteria in Top Analyst Report for Bot Management

    Our company name is more than just a name to us. HUMAN is who we safeguard, who we work so hard for, and who we try to ensure has a great digital experience amongst the bot noise. It’s how...

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  • HUMAN and Snowflake

    HUMAN and Snowflake

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  • Come Together: Marketing & Security

    Come Together: Marketing & Security

    The first rule of marketing fraud was to not talk about marketing fraud, until now. In 2021 we released our Marketing Fraud Benchmarking Report where we learned two thirds of...

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  • HUMAN's BotGuard for Growth Marketing1:55

    HUMAN's BotGuard for Growth Marketing

    BotGuard for Growth Marketing protects marketing budgets, resources, and tools from the impacts of bot-based fraud. Learn more at humansecurity.com.

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  • This weekend: the Super Bot

    This weekend: the Super Bot

    It’s funny, I usually don’t watch the professional American football championship game (yes that’s in bold because I’m feeling a little facetious about copyright) unless my casually...

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  • Gaining Insight

    Gaining Insight

    There was a time not too long ago in the world of high technology where every company’s favorite buzzword was “Big Data”. Every organization claimed to create, process, hook into, or...

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  • Bot Insights Services Data Sheet

    Bot Insights Services Data Sheet

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  • Our First Dan Kaminsky Fellow

    Our First Dan Kaminsky Fellow

    In August of 2021 HUMAN announced the creation of the Dan Kaminsky Fellowship to honour the memory of one of our co-founders who sadly passed away earlier in the year. The idea of the...

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  • Show Me the $$: Account Fraud

    Show Me the $$: Account Fraud

    Show Me the $$ is a series to show the monetization of different fraud models across the advertising, marketing, and cybersecurity industries. In this installment, we look at Account...

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  • HUMAN D2C Case Study

    HUMAN D2C Case Study

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  • The Sentencing of The King Of Fraud and the Birth of Collective Protection

    The Sentencing of The King Of Fraud and the Birth of Collective Protection

    A few months ago, the U.S. Department of Justice announced the result of the Methbot trial and offered a brief summary of Aleksandr Zhukov (the self-proclaimed King of Fraud) and his...

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  • The bot-tle royale for gaming consoles

    The bot-tle royale for gaming consoles

    Last year, as the global pandemic shut down other forms of entertainment, many people gravitated toward video games as an escape. Life simulators like Animal Crossing and Stardew Valley...

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  • BotFriday 2021 Infographic

    BotFriday 2021 Infographic

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  • The 2021 Holiday Shopping Consumer Survey

    The 2021 Holiday Shopping Consumer Survey

    Black Friday has gotten quite the facelift over the years. It feels like an eternity ago when some family members would forgo pie on Thanksgiving to wait in line at a big box store for...

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  • Show Me the $$: Inventory Hoarding

    Show Me the $$: Inventory Hoarding

    Show Me the $$ is a series to show the monetization of different fraud models across the advertising, marketing, and cybersecurity industries. In this installment, we look at Inventory...

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