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HUMAN & Aniview | MediaGuard Case Study

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Sophisticated Tools Required to Stay Ahead of Today's Fraud MediaGuard Case Study MediaGuard for Aniview is a leading provider of holistic, end-to-end video ad-serving solutions and a video marketplace. As audience levels have risen — according to Nielsen, in 2020 alone, the total hours spent with CTV devices was up 81% year over year - so too has the rush of advertisers spending to reach and engage their target audiences. This has raised the value of video and adtech assets to both publishers and advertisers. It has also attracted the attention of bad actors looking to carve out their piece of this growing pie. Aniview needed a partner and set of best practice operations to keep its environment free from this fraud. C H A L L E N G E : Safeguard growing video platform & marketplace from fraud With an ecosystem that averages billions of auctions and 5 trillion data points a month, Aniview needed a partner who could handle its scale. 1 HUMAN verifies the humanity of more than 15 trillion transactions each month. 2 An average of 8 billion requests are scanned by MediaGuard each month. 3 Utilizing MediaGuard, Aniview successfully identified and eliminated the PARETO botnet, which used sophisticated techniques to hide its identity across the ecosystem. 4

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