Aniview Safeguards Growing Video Platform and Marketplace from Fraud

As audience levels have risen—the total hours spent with CTV devices was up 81% year over year in 2020, according to Nielsen—so too has the rush of advertisers spending to reach and engage their target audiences. This has raised the value of video and adtech assets to both publishers and advertisers. It has also attracted the attention of bad actors looking to carve out their piece of this growing pie. Aniview needed a partner and set of best practice operations to keep its environment free from CTV fraud, programmatic ad fraud, and device/app/SSAI spoofing. 

HUMAN’s unmatched scale and experience powers its modern defense strategy that provides the most accurate protection from sophisticated bots. Our 10+ year signal history informs 300+ technical, statistical, and machine learning algorithms. When fraud is detected, MediaGuard executes enforcement actions that disrupt the economics of cybercrime by increasing the costs to cybercriminals and reducing the cost of collective defense.